International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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CHALLENGES OF GREEN MARKETING AND A WAY OF FUTURE
2 Author(s): DR. JAGDEEP SINGLA , SHEEBA KADYAN
Vol - 4, Issue- 2 , Page(s) : 578 - 583 (2013 ) DOI : https://doi.org/10.32804/IRJMSH
Green Marketing Also known as environmental or ecological marketing, green marketing is the promotion of various types of goods and services that are considered to be environmentally safe. These products are normally designed using natural or recycled materials, and are said to have little to no negative impact on the ecology of the planet. Many goods that meet this criteria are biodegradable, meaning they actually help replenish the planet rather than create an added burden to nature.