( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CUSTOMER SATISFACTION A DRIVE TO BRAND LOYALTY IN MOBILE HANDSET USERS

    2 Author(s):  J. VEERA KUMAR, DR.K.LALITHA

Vol -  10, Issue- 4 ,         Page(s) : 396 - 402  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Customer satisfaction must be continuously appraised, especially after customers have been using the service for a period. Different factors have different influences on customers. These factors should be taken into consideration in order to formulate strategies for customer satisfaction, which directly leads to high customer loyalty for mobile service providers or vice versa. A firm can reap many benefits from high customer satisfaction level: they get a higher market share and become capable of keeping and maintaining customers. Mobile phones aren't just a rich person's fashion today. It is transforming the way thousands of people do business in a country where even landline phones were a luxury a decade ago. As an essential element of daily life, the purchase of a mobile phone is an important decision with a variety of mobile phone brands available to choose from each mobile phone manufacturer consistently updates their offerings with the latest technological updates and many customers have a preferred brand that suits them or a brand they have become familiar with. Across the globe, even people with low incomes are now adopting cellular phones as tools for enhancing their business.

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