The word 'Tradition' implying customs, habits and way of life existed in a society for a long period of continuity from time immemorial and practiced from one generation to another. It can be transmitted through written scriptures or by word of mouth. The nomadic primitive people sharing a common cultural heritage based on oral tradition are generally said to have a folk culture. Traditional media holds universal appeal. Its understanding is direct and at the personal level. Traditional folk performances are uniformly popular, irrespective of the educational, social and financial standing of any community. Various researchers have established the importance of traditional folk media in development communication. Traditionally, folk media were primarily used for entertainment, social communication and persuasive communication.