( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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    1 Author(s):  SHABANA RAKIA AHMED

Vol -  4, Issue- 2 ,         Page(s) : 111 - 114  (2013 ) DOI : https://doi.org/10.32804/IRJMSH


Media play a substantial role in promoting and disseminating information in a society. Mass media in India, like other countries, comprises of the radio, the film, the television, the press, publications and advertisements. Commodification of women as a sex object has been relentlessly portrayed in audio-visual media. Be it be the television ,advertisements , films, soap operas etc everywhere women are used as labels for selling objects. So the media should transform and resume its role into an effective tool for promoting constructive change and depicting the multiple roles played by the women of today – as achiever both at home and outside home.

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7. Jain, J., & Rai, S. (2009). Films and Feminism: Essays in Indian Cinema. Jaipur, Rawat Publications

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