International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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IMPACT SOCIAL MARKETING ON COMPANY
1 Author(s): ARVIND KUMAR SHUKLA
Vol - 4, Issue- 1 , Page(s) : 265 - 268 (2013 ) DOI : https://doi.org/10.32804/IRJMSH
Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm.