( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT SOCIAL MARKETING ON COMPANY

    1 Author(s):  ARVIND KUMAR SHUKLA

Vol -  4, Issue- 1 ,         Page(s) : 265 - 268  (2013 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Relationship marketing refers to the use of relationships rather than purely transactional means, in order to not only acquire customers, but also to generate customer loyalty that results in repeat custom for the firm.

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