International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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ROLE OF THE VALUE ADDED SEVICES IN DEFINING THE COMPETITION IN GSM MARKET
3 Author(s): JITENDER CHAWLA , ASHOK KUMAR , YUKTI SHARMA
Vol - 5, Issue- 5 , Page(s) : 302 - 311 (2014 ) DOI : https://doi.org/10.32804/IRJMSH
The price plays a important role in determining the selection of a GSM services but on the other hand the services also play a vital role in the selection of GSM connection by a consumer. The present analysis enlighten the factors affecting consumer decision based on the services offered by the various mobile operator in the market.