International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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MEDIA IS AN INSTRUMENT OF SOCIAL TRANSFORATION
1 Author(s): NILANCHALA SETHY(SRF)
Vol - 5, Issue- 5 , Page(s) : 72 - 79 (2014 ) DOI : https://doi.org/10.32804/IRJMSH
Social change and development is an ongoing process. It is gradually developed day to day in every sphere of life it may be socially, economically, politically as well as culturally and technologically. Some factors are responsible for social change, Media is one of them. Media like as Public Opinion is an important element to inspired, aware people as well as introduced common people towards their rights and liberties. In the ancient period peoples were ruled by kings, People had unconscious about their rights and liberties, kings opinion is goddess view ,all people were obeyed blindly .Day to day changing the ruling of ruler,