Today, we are living in the era in which companies, businesses and society are more connected and interactive than ever before in the past. Corporations are more aware of their role towards the society. They are responsible bodies that feel a sense duty towards commonwealth and the environment that comes with a growing realization that they, as an integral part of this society themselves, can contribute to its upliftment and empower of the entire country in turn. And consumers and citizens' campaigns can make all the difference. This is the foundation thought behind the golden handshake between tripartite—companies, society and nation; Corporate Social Responsibility or CSR. CSR is a crucial bridge between organizations and society and also a means to create awareness amongst corporates, NGOs, civic bodies and government of the value and importance of social responsibility to bridge the gap between the privileged and the disadvantaged of society. It facilitates and creates the environment for true good partnership between civil society and business.