( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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FACTORS INFLUENCING WOMEN’S ONLINE SHOPPING PREFERENCES - AN EVALUATIVE STUDY OF TIER – II CITY OF CENTRAL INDIA

    2 Author(s):  ASHA DHANRAJ SONI, DR. RAHUL K. SAWLIKAR

Vol -  14, Issue- 1 ,         Page(s) : 99 - 104  (2023 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The traditional concept of shopping has undergone sea change in last few years. Adding to the competition from the manufacturers and retailers, the introduction of online e-Commerce platforms has added a new dimension that has radically changed the way shopping is done.

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Chetioui, Y., Lebdaoui, H and Chetioui, H. (2021). Factors influencing consumer attitudes toward online shopping: the mediating effect of trust, EuroMed Journal of Business, 16(4), pp. 544-563. 

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