International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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BUYING BEHAVIOUR OF CUSTOMERS (WITH REFERENCE TO DELHI STUDENTS) TOWARDS LAPTOPS
2 Author(s): KANIKA KHERA , INDERPAL SINGH
Vol - 5, Issue- 3 , Page(s) : 274 - 292 (2014 ) DOI : https://doi.org/10.32804/IRJMSH
The present paper seeks to analyse buying behaviour of consumers, especially students, towards laptops, in the select area of New Delhi, India. Also the study was aimed at studying market share of different companies in the select group. Descriptive research design is used. Convenience sampling method is adopted for the study. The data is mostly collected from post-graduation students. A well-structured questionnaire was used to get information from the respondents, besides the secondary sources of information being referred to. The study was conducted during the period of 2013-14.