India’s favourite beverage was tea always, but recent times have seen a change in this preference as more and more people like to drink coffee. The attitude of consumers towards coffee has changed as drinking coffee has now become a social statement. In South India, drinking coffee is a family habit especially the filter coffee but, in north India it is not so. Hence, there is a lot of scope in North India where the people can be tapped by coffee producers as well as coffee retail outlets, cafes and coffee shops. This paper focuses on studying the attitude of consumers towards coffee in terms of preference and reasons for increase in consumption of coffee. This is done by conducting a survey in Delhi. The aim is to find out how these changes in attitude can be used to further increase the domestic consumption of coffee and create more business for various stakeholders present in the Coffee Industry such as coffee producers, people involved in processing of coffee such as roasting, cafe and coffee tasters.