( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CUSTOMER’S DEPENDENCE ON AND CHOICES VIS-A-VIS FAST FOOD INDUSTRY

    2 Author(s):  ER. BALDEEP SINGH,DR. JYOTSNA PAHUJA

Vol -  13, Issue- 6 ,         Page(s) : 210 - 217  (2022 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Study of customer behaviour is essential to stay in business by retaining existing customers and attracting new customers. It helps in identifying threats and opportunities of a brand. Understanding customer behaviour is crucial for long term success and survival of the firm. Customer is the king in the market. The important aim of every company is to earn high profit and status by satisfying customers needs and wants appropriately.

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Asad Rehman, (2011).Relative influence of Refernce Groups on Product and Brand Choice …..Decisions ,PhD Thesis, Aligarh Muslim University, Aligarh,U.P,India. 

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