( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF PRODUCTION AND MARKETING PERFORMANCE OF HERO MOTORS CORP., ( HMC ) NEW DELHI, INDIA

    2 Author(s):  DR. G. PRABHAKARAN , MISS.R.TAMILSELVI

Vol -  5, Issue- 3 ,         Page(s) : 42 - 52  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The analysis of production and marketing performance is a process of evaluating the purchase and production charges to obtain a better understanding of the firm’s production performance and the relationship of gross profit and production charges. It also evaluates the marketing performance of two-wheelers of HMC products. ANOVA tools can be used for the analysis of sales of various product of HMC. The study covers only five years between 2008-09 and 2012-13.

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