International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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CORPORATE SOCIAL RESPONSIBILITY: IMPORTANCE AND CSR POLICY IMPLEMENTATION IN INDIA
3 Author(s): VIKRAM GAHLAWAT , RAMBIR , NOOR UL-AIN RIZVI
Vol - 5, Issue- 2 , Page(s) : 293 - 299 (2014 ) DOI : https://doi.org/10.32804/IRJMSH
The 21st century is characterized by unprecedented challenges and opportunities, arising from globalization, the desire for inclusive development and the imperatives of climate change. Indian business, which is today viewed globally as a responsible component of the ascendancy of India, is poised now to take on a leadership role in the challenges of our times. It is recognized the world over that integrating social, environmental and ethical responsibilities into the governance of businesses ensures their long term success, competitiveness and sustainability. The new driving force which is known as corporate social responsibility (CSR) is a movement defining broader corporate responsibilities– for the environment, for local communities, for working conditions, and for ethical practices–has gathered momentum and taken hold. CSR is oftentimes also described as the corporate “triple bottom line”–the totality of the corporation’s financial, social, and environmental performance in conducting its business. This also makes business sense as companies with effective CSR, have image of socially responsible companies, achieve sustainable growth in their operations in the long run and their products and services are preferred by the customers.