( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CONSUMER PREFERENCE FOR MALLS

    2 Author(s):  MS. ARUNA SHARMA , MS.NEHA GUPTA

Vol -  4, Issue- 3 ,         Page(s) : 868 - 885  (2013 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

For this study we conducted a survey.The survey conducted by us is an attempt to know the consumer preference regarding malls and to answer questions such as, 1) Do they love visiting a mall? 2) Why do they get attracted to these biggies? 3) Is it a boon or nuisance for them? 4) What kind and level of satisfaction they get?

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