( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 129    Submit Your Rating     Cite This   Download        Certificate

A STUDY ON CUSTOMER SATISFACTION ON MOBILE SERVICE PROVIDERS WITH REFERENCE TO SELECT COMPANIES

    1 Author(s):  NIRANJAN BAIG MEERJA

Vol -  5, Issue- 1 ,         Page(s) : 159 - 167  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Mobile telecommunication is a communication network which doesn't depend on any physical connection between two communication entities and have flexibility to be mobile during communication. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Mobile telecommunication is a rapidly growing sector in India. It is penetrating all sections of people viz. rich and common people. Now a days everybody depending on mobile phone for communication, banking, internet etc..Mobile service providers providing various facilities to attract the customers along with 2G,3G,4G technology. KEYWORDS: Cellular services, Customer satisfaction, Marketing, Mobile service providers.

order online

4. Jallet, Frederic, “Yield management, Dynamic pricing and CRM in telecommunications”, 
5. (http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1747102&history=true>).   
6. Debnath, Roma Mitra, “Benchmarking telecommunication service in India”, 2008
7. (http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=1742535&history=true>).  
8. Robins, Fread, “The marketing of 3G”, vol. 21, no.6, 2008.
9. (http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=236E2B6B45CF101465D540FD4401AEB9?contentType=Article&hdAction=lnkhtml&contentId=854647&history=true>).
10. Kalwani, Banumathy, “Consumer’s Attitude towards Cell phone Services”, 2006.
11. Fernandez, Fronnie, “Understanding Dynamics in an Evolving Industry: Case of Mobile VAS in India”, 2007.
12. (http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=2086527F0757A565F9A6CBAC8800F658?contentType=Article&hdAction=lnkhtml&contentId=881588&history=true>).
13. Kumar Kaliyamoorthy, “Influence of Demographic Variables on Marketing Strategies in the Competitive Scenario”, 2007.
14. (http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=2086527F0757A565F9A6CBAC8800F658?contentType=Article&hdAction=lnkhtml&contentId=881588&history=true>).
15. Seth et Etal, “Managing the Customer Perceived Service Quality for Cellular Mobile Telephone: an Empirical Investigation”, 2008
16. (http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=2086527F0757A565F9A6CBAC8800F658?contentType=Book&hdAction=lnkhtml&contentId=1758667&history=true>).
17. Tecor Jha, “Understanding Mobile Phone Usage Pattern among College-Goers”, 2008.
18. (http://www.emeraldinsight.com/Insight/viewContentItem.do;jsessionid=2086527F0757A565F9A6CBAC8800F658?contentType=Book&hdAction=lnkhtml&contentId=1760544&history=true>).
19. Bhatt, Andre, “A Study of Mobile Phone Usage Among the Post Graduate Students”, 2008.
20. Chris Kambitsis, “Telecom advertising in print media”, 2003.
21. http://www.slideshare.net/HiralShah1/25310916projectoncustomersatisfactiontowardsmobile service providers.
22. http://www.docstoc.com/docs/101632785/A_Project_on_Customer_Satisfaction.
23. http://www.scribd.com/doc/39012761/Project-on-Customer-Satisfaction.
24. http://www.studymode.com/essays/Telecom-Industry-1928280.html.
25. http://alwaysstudents.blogspot.com/2011/02/marketing-aptitude.html.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details