( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON CUSTOMER SATISFACTION ON MOBILE SERVICE PROVIDERS WITH REFERENCE TO SELECT COMPANIES

    1 Author(s):  NIRANJAN BAIG MEERJA

Vol -  5, Issue- 1 ,         Page(s) : 159 - 167  (2014 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Mobile telecommunication is a communication network which doesn't depend on any physical connection between two communication entities and have flexibility to be mobile during communication. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. Mobile telecommunication is a rapidly growing sector in India. It is penetrating all sections of people viz. rich and common people. Now a days everybody depending on mobile phone for communication, banking, internet etc..Mobile service providers providing various facilities to attract the customers along with 2G,3G,4G technology. KEYWORDS: Cellular services, Customer satisfaction, Marketing, Mobile service providers.

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