( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF GROWTH AND DEVELOPMENT OF RURAL MARKETING IN INDIA

    1 Author(s):  DR. KANHAIYA PRASAD SAH

Vol -  11, Issue- 1 ,         Page(s) : 505 - 513  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

‘India moving towards development’ is the dynamic perspective on how Indian customer lifestyle and environment are evolving. It is bound to have a positive impact on business communications in the years that follow. Lifestyle transformations will dominate the way companies engage and initiate experiences for customers.

(1) Amita Kohli and Amrita Jadhav, (2012), Retailing the rising sector in Rural India, Shri Baba Saheb Gawde and the Journal of Maratha Mandir, Pg 131
 (2) Basic principles of marketing and management Author: Dr. M.R.P. Singh Course Code: Paper-V 
(3) www.wikipedia.org/wiki/Marketing 
(4) Problems and Prospects for Marketing of Rural Products: An Empirical Study of Tribal Region of Rajasthan (India) Dr. Kartik Dave, Associate Professor (Marketing Area), BIMTECH, Greater Noida, NCR, India & Prof. Karunesh Saxena, Professor and Director, Faculty of Management Studies, Mohan Lal Sukhadia University, Udaipur, India. 2010 Oxford Business & Economics Conference Program. 
(5) Kothari,C.R.,(2010),Research Methodology Methods And Techniques,Delhi, New Age International(I) Ltd..,Publishers, Pg 1& 65
(6) Dr. Singh, Pratap and Dr. Sharma, Anshul, Oct 7,2012 , “The changing face of rural Marketing in Indian economy”, Arth Prabhand: A Journal of Economics and Management Vol.1 Issue 7 46
 (7) http://en.wikipedia.org/wiki/Mahatma_Gandhi_National_Rura l_Employment_Guarantee_Act
 (8) http://www.dabur.com/en/Investors1/DIL-Inv-PresentationEdelweiss%20India-Conf-Feb-14.pdf

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