Ignorance has paved the way for thinking that is discriminatory. The substantial question whether movies have a role in this thinking is vital. In the post truth era, movies are much used for propaganda .Images in screen has a lasting mnemonic value and this fact has been widely exploited to create, nourish, engender and propagate false notions and cooked up stories. The objectification and commoditizing of female sexuality has entered new forms in today’s celluloid world. It has been proven beyond doubt that majority percent of the movies being made, has deliberate content aimed to satisfy the voyeur aspects of the male audience. Movies and advertisements have entered a new phase of brand creation once market capitalism/monopoly capitalism and its agendas began to rule the world. Movies and the images featured within, now serve to define, locate and savour our interests and attitudes.