Edelman, D. C. (n.d.). You’re Spending Your Money In All the Wrong Places. 9.
Findlay, K., & Louw, A. (n.d.). Branding in the nth Dimension: Measuring Brand Equity in a Digital World.
GRZESIAK1, M. (2015). E-BRANDING vs. TRADITIONAL BRANDING. MMR, XX(22), 89–100.
Hanna, S. A., & Rowley, J. (2015). Rethinking Strategic Place Branding in the Digital Age. Springer International Publishing. https://doi.org/10.1007/978-3-319-12424-7_7
Holt, D. (n.d.). Branding in the Age of Social Media. HBR.
Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Micro-blogging as online word of mouth branding. Proceedings of the 27th International Conference Extended Abstracts on Human Factors in Computing Systems - CHI EA ’09, 3859. https://doi.org/10.1145/1520340.1520584
Maurya, U. K., & Mishra, P. (2012). What is a brand? A Perspective on Brand Meaning. European Journal of Business and Management, 4, 13.
Rowley, J. (2004). Online branding. Online Information Review, 28(2), 131–138. https://doi.org/10.1108/14684520410531637
Simmons, G. J. (2007). “i‐Branding”: Developing the internet as a branding tool. Marketing Intelligence & Planning, 25(6), 544–562. https://doi.org/10.1108/02634500710819932
Steenkamp, J.-B. E. M. (2020). Global Brand Building and Management in the Digital Age. Journal of International Marketing, 28(1), 13–27. https://doi.org/10.1177/1069031X19894946
Swaminathan, V. (2016). Branding in the digital era: New directions for research on customer-based brand equity. AMS Review, 6(1), 33–38.
Yan, J. (n.d.). Online Branding: An Antipodean Experience.
Yan, J. (2011). Social media in branding: Fulfilling a need. Journal of Brand Management, 18(9), 688–696. https://doi.org/10.1057/bm.2011.19
Yoo, B., Donthu, N., & Lee, S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of The Academy of Marketing Science - J ACAD MARK SCI, 28, 195–211. https://doi.org/10.1177/0092070300282002