( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 57    Submit Your Rating     Cite This   Download        Certificate

EMPLOYER BRANDING THE MOST INFLUENCING VARIABLES BY PROSPECTIVE EMPLOYEES

    2 Author(s):  KANIKA MITTAL ,DR. NIDHI AGGARWAL

Vol -  11, Issue- 8 ,         Page(s) : 29 - 35  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The concept of branding is now no longer confined to tangible and intangible products which has become an important part of the organization today. Employer Branding has become essential to the companies to position themselves as a preferred employer or a great workplace. Employees perception about employer brand affects their behavior towards it. The study was conducted through the collection of data from both primary and secondary sources from IT field of students. The western world's global talent crisis has evidently affected the Indian IT industry, which is expected to worsen as demographic patterns make it more difficult for businesses to replace respected workers as they retire. The purpose of this study is to identify the reasons to choose to work with the desired organization by prospective employees.

Acar, P., & Yıldırım, G. (2019). The effects of employer branding and career anchor on intention to leave. International Journal of Research in Business and Social Science (2147-4478), 8 (5), 62-69.
Ahmad, N. A., & Daud, S. (2016). Engaging people with employer branding. Procedia Economics and Finance, 35, 690-698.
Bussin, M., & Mouton, H. (2019). Effectiveness of employer branding on staff retention and compensation expectations. South African Journal of Economic and Management Sciences, 22(1), 1-8.
CIPD (2007). Employer branding: the latest fad or future of HR? London. Chartered Institute of Personnel and Development.
Dabirian, A., Berthon, P., & Kietzmann, J. (2019). Enticing the IT crowd: employer branding in the information economy. Journal of Business & Industrial Marketing.
Fasih, S. T., Jalees, T., & Khan, M. M. (2019). Antecedents to Employer Branding. Market Forces, 14(1).
Ganu, J., & Abdulai, I. (2014, March). Linking Employees ‘Employment Experience and Employer Brand Offer: An Assessment of the Banking Sector in Ghana. In International Conference on Arts, Economics and Management (ICAEM ‘14), Dubai, 22-23 March 2014.
Gupta, B., Mittal, S., & Mittal, V. (2019). Employer branding and its relation with HR functions of employee recruitment and retention: A review of literature. The Marketing Review, 19 (1-2), 85-105.
Inuwa, M. (2015). The impact of job satisfaction, job attitude and equity on employee performance. International Journal of Business and Management, 3(5), 288-293.
Kaur, J., & Syal, G. (2017). Determinative impact of employer attractiveness dimensions of employer branding on employee satisfaction in the banking industry in India. Business Analyst, 37(2), 129-144.
Ofori, D., & Aryeetey, M. (2011). Recruitment and selection practices in small and medium enterprises: Perspectives from Ghana. International Journal of Business Administration, 2(3), 45.
Panda, A. (2020). Role of Social Media in Employer Branding—A Study on Selected Engineering Colleges (Private) in Bhubaneswar. In New Paradigm in Decision Science and Management (pp. 19-29). Springer, Singapore.
Prajapati, A., & Patel, N. K. (2017). Empirical study of factors affecting employer branding. Journal of Strategic Human Resource Management, 6(2), 17.
Ruchika, & Prasad, A. (2019). Untapped relationship between employer branding, anticipatory psychological contract and intent to join. Global Business Review, 20(1), 194-213.
Sahu, S., Pathardikar, A., & Kumar, A. (2018). Transformational leadership and turnover: Mediating effects of employee engagement, employer branding, and psychological attachment. Leadership & Organization Development Journal, 39(1), 82-99.
Saini, G. K., & Jawahar, I. M. (2019). The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice. Career Development International.
Tumasjan, A., Kunze, F., Bruch, H., & Welpe, I. M. (2019). Linking employer branding orientation and firm performance: Testing a dual mediation route of recruitment efficiency and positive affective climate. Human Resource Management.
Weske, U., Ritz, A., Schott, C., & Neumann, O. (2019). Attracting future civil servants with public values? An experimental study on employer branding. International Public Management Journal, 1-26.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details