( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF SALES PROMOTION STRATEGIES ON CONSUMER BEHAVIOUR WITH SPECIAL WITH SPECIAL REFERENCE TO SOAP & DETERGENT IDUSTRY

    3 Author(s):  MENIKA PANDEY,PRAKASH PAYASI,DR.AWADH PRATAP SHUKLA

Vol -  11, Issue- 7 ,         Page(s) : 72 - 76  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The Present study has Focused on the impact on sales promotion strategies are consumer buying dceision with spceal refrent to soad detergent Industry. The Research are a in vindy Region Rewa sidhi signature in this competion business enviornment various promotional techniques are used by the marketers for Influencing the purches decision is become a valuable tool for marketer's to influence on consumer purchase decision. For Conducting this research data have been collected through a questionnair using conveniece sampling technique and sample size was 200. data analyse the data have been tested by using on coreelation test technique. the results most important facter among the various sales promotion tools (i.e price discount cupon, BUY 3 get 1 free, lucky draw, bundling schemes, Exrta Quantity) that influence consumer buying decision soap and detergent industry.

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