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Resarch Papers Link :-
Antony George P. “An Empirical Model for Consumer Attitude/Perception on Branding” Indian Journal of Commerce vol. 60.No. 4pp39-57, 20074
D.P.S. Varma and Savita Hanspal, “Influence of Lifestyle on Consumer Buying Behavior” paradigm, Vo1. 4 No.2 pp 52-65, 2000
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Dr. Dharam Sukh Dahiya “An attitudinal study of Consumer” Journal of Commerce vol. XLIX No. 189 part IVpp101-106,1996
D.P.S. verma and savita hanspal “influences of lifestyle on consumer buying behaviour “paradigm, vol.4 no.2pp52-56,2005.