( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ROLE OF ENGLISH LANGUAGE AS CORPORATE COMMUNICATIONS FOR INDIAN PROFESSIONALS

    4 Author(s):  DR. RATI RANJAN PANDA ,MS. LATA SINGH , MS. ARUNDHATI MAHANTA ,DR. SEEMA VERMA

Vol -  11, Issue- 7 ,         Page(s) : 106 - 112  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

English language plays an important role for the Indian professionals as an indispensable tool for corporate communication. India a predominantly rural economy with more than 70% of the population involved in farming and agriculture. India has witnessed a major shift in its profession and economy in the early nineties, with the emergence of Information Technology in India. The people who took the advantage of this shift in profession in India were particularly the English Speaking population of India. The Indian corporate soon realized that they had an abundant pool of highly qualified, dynamic and brilliant engineers, IT professionals and dynamic managers at their disposal, but lacking in communication skills. Professional communication or corporate communication is a major venture of studies and research, these days and a growing field with new dimensions and opportunities. Communication is the bloodline of the corporate world and it improves the communication network between the team and the managers and is very effective in handling people and conducting business, in the professional arena. English in India is a legacy from the British, who colonized the country and their language influenced some of the most important parts of the society. Today, English language helps to maneuver corporate communication for the Indian professionals as it is an acceptable medium of communication throughout the nation. English has already been well established in India and has acquired its own independent identity. Thus corporate communication in India through the medium of English cannot be neglected for Indian technocrats, professionals and managers in this new era of corporate relationships. Communication skills are a vast area and can be easily bifurcated into spoken, written and non-verbal communication. English is a foreign language, Indian companies particularly, need to take care every aspect of English language as communication is and are interlinked to instructions and emotions, simultaneously. Non- verbal communication must be given importance as 90% communication is intent and 10% is content. Comprehensive training on body language, voice modulation, and grammar is vital for a successful communication training program.

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