( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 10    Submit Your Rating     Cite This   Download        Certificate

PERCEIVED BENEFITS ON ATTITUDE TOWARDS ONLINE SHOPPING OF LIFESTYLE PRODUCTS

    2 Author(s):  POULOMI DEB,DR. M KAMARAJ

Vol -  11, Issue- 6 ,         Page(s) : 230 - 239  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Online shopping of lifestyle products is an emerging trend in India. Now a days the new generation does engage time in searching for their desirable product in various e-portals. Most of the companies are coming to serve their need with exciting offers. The continuous growth in this market stimulated this idea of a detail study on this. Here is an illustration of consumer behavior depending certain factors and variables. Studies have emphasized on demographic, socio economic, culture, technology related factors. The researchers also highlighted the variables stimulating consumer behavior as benefits, convenience, gain. The results of the study express in depth concept for further research.

Hamill, J. (1997), 'The Internet and international marketing', International Marketing Review, Vol.14(5), pp.300-323.
Hye Jung Park, Leslie Davis Burns and Nancy J. Rabolt (2007) "Fashion innovativeness, materialism, and attitude toward purchasing foreign fashion goods online across national borders: The moderating effect of internet innovativeness", Journal of Fashion Marketing and Management: An International Journal, Vol. 11 Issue: 2, pp.201-214.
HyeKyoung Kim and Jihoon Song, (2010) "The quality of word-of-mouth in the online shopping mall", Journal of Research in Interactive Marketing, Vol. 4 Issue: 4, pp.376-390. 
Jackson, W. 1995. Methods: doing social research methods. Scarborough: Prentice-Hall.
Kotler, P. and Armstrong, G. (2007), Principles of Marketing, (12th Ed.), Upper Saddle River, Prentice Hall.
Kotler, P., Keller, K. L., Koshy, A., andJha, M. (2013). Marketing management: A South Asian perspective (14th ed.). New York, NY: Pearson Education, Inc. 
Monsuwe, P.T., Dellaert, C.G.B. and Ruyter, K. (2004) ‘What drives consumers to shop online? A literature review’, International Journal of Service Industry Management, 15:1, 102-121.
Mamoun N. Akroush and Mutaz M. Al-Debei, (2015) "An integrated model of factors affecting consumer attitudes towards online shopping", Business Process Management Journal, Vol. 21 Issue: 6, pp.1353-1376. 
Matthew Tingchi Liu, James L. Brock, Gui Cheng Shi, Rongwei Chu and Ting-Hsiang Tseng, (2013) "Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour", Asia Pacific Journal of Marketing and Logistics, Vol. 25 Issue: 2, pp.225-248. 
Pingjun Jiang, (2002) "A model of price search behavior in electronic marketplace", Internet Research, Vol. 12 Issue: 2, pp.181-190. 
Struwig, F.W. and Stead, G.B. 2001. Planning, designing and reporting research. Cape Town: Van Schaik.
Swinyard, W. R., and Smith, S. M. (2003). Why People Don‘t Shop Online: A Lifestyle Study of the Internet Consumers. Psychology and Marketing, 20(7), 567-597.
Soyoung Kim and Christie Jones, (2009) "Online shopping and moderating role of offline brand trust", Direct Marketing: An International Journal, Vol. 3 Issue: 4, pp.282-300. 
Sonia San-Martínand  Nadia Jimenez, (2017) "Curbing electronic shopper perceived opportunism and encouraging trust", Industrial Management and Data Systems, Vol. 117 Issue: 10, pp.2210-2226. 
Wen-Chin Tsao, Ming-Tsang Hsieh and Tom M.Y. Lin, (2016) "Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship", Industrial Management and Data Systems, Vol. 116 Issue: 9, pp.1987-2010.
Yen-Ting Chen and Tsung-Yu Chou, (2012) "Exploring the continuance intentions of consumers for B2C online shopping: Perspectives of fairness and trust", Online Information Review, Vol. 36 Issue: 1, pp.104-125

*Contents are provided by Authors of articles. Please contact us if you having any query.

Testimony


Bank Details