( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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    2 Author(s):  POULOMI DEB,DR. M KAMARAJ

Vol -  11, Issue- 6 ,         Page(s) : 230 - 239  (2020 ) DOI : https://doi.org/10.32804/IRJMSH


Online shopping of lifestyle products is an emerging trend in India. Now a days the new generation does engage time in searching for their desirable product in various e-portals. Most of the companies are coming to serve their need with exciting offers. The continuous growth in this market stimulated this idea of a detail study on this. Here is an illustration of consumer behavior depending certain factors and variables. Studies have emphasized on demographic, socio economic, culture, technology related factors. The researchers also highlighted the variables stimulating consumer behavior as benefits, convenience, gain. The results of the study express in depth concept for further research.

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