( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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TO ANALYZE THE IMPACT OF IMPORTANT MOTIVATIONAL FACTORS ON ENTREPRENEURS TO STARTS THE NEW ENTERPRISE: A REVIEW OF LITERATURE

    1 Author(s):  KAVITA

Vol -  11, Issue- 1 ,         Page(s) : 385 - 391  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

India is one of the fastest-growing countries in the world. The growth of the country can be attained only through the proper development of rural areas. So there is a strong need for the development of the entrepreneurial opportunities in the rural areas. Now a day rural entrepreneurship has attained the attention of the researchers, academician and policymakers during the last few years. Rural entrepreneurship has been identified as the major source of employment generation, infrastructural and economic development for the country. Researchers till the date have not identified particular factors that are the main impacting variables to motivate the entrepreneurs to start up a new enterprise. This research conducted to understand and provide a holistic view and a comprehensive way of understanding the main variables that affect the motivation level in rural people with the help of available research paper published in different journals related to the topic or area. Several published research papers, scientific articles and reports were collected and analyzed. A systematic review of the available literature regarding the rural entrepreneurship is conducted to draw the conclusion. The results of the research showed that there are some sets of variables that have categorized under the heads i.e. psychological variables, contextual variables, personal, and motivational variables. The research would help as a base for the research in future studies and would have significant implications for policymakers and academicians.

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