( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311

**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 2    Submit Your Rating     Cite This   Download        Certificate


    1 Author(s):  KAVITA

Vol -  11, Issue- 1 ,         Page(s) : 385 - 391  (2020 ) DOI : https://doi.org/10.32804/IRJMSH


India is one of the fastest-growing countries in the world. The growth of the country can be attained only through the proper development of rural areas. So there is a strong need for the development of the entrepreneurial opportunities in the rural areas. Now a day rural entrepreneurship has attained the attention of the researchers, academician and policymakers during the last few years. Rural entrepreneurship has been identified as the major source of employment generation, infrastructural and economic development for the country. Researchers till the date have not identified particular factors that are the main impacting variables to motivate the entrepreneurs to start up a new enterprise. This research conducted to understand and provide a holistic view and a comprehensive way of understanding the main variables that affect the motivation level in rural people with the help of available research paper published in different journals related to the topic or area. Several published research papers, scientific articles and reports were collected and analyzed. A systematic review of the available literature regarding the rural entrepreneurship is conducted to draw the conclusion. The results of the research showed that there are some sets of variables that have categorized under the heads i.e. psychological variables, contextual variables, personal, and motivational variables. The research would help as a base for the research in future studies and would have significant implications for policymakers and academicians.

Altinay, L., Madanoglu, M., Daniele, R. and Lashley, C., (2012). The influence of family tradition and psychological traits on entrepreneurial intention, International Journal of Hospitality Management, 31 (2), pp. 489-499.
Asamani, L., & Mensah, A. O. (2013). Entrepreneurial inclination among Ghanaian university students: The case of university of Cape Coast, Ghana. European Journal of Business and Management, 5(19), pp. 113-125.
Benzing, C., Chu, H. M. and Kara, O., (2009). Entrepreneurs in Turkey: a factor analysis of motivations, success factors, and problems. Journal of Small Business Management, 47 (1), pp. 58-91.
Brockhaus Sr, R. H. (1994). Entrepreneurship and family business research: Comparisons, critique, and lessons. Entrepreneurship theory and practice, 19(1), pp. 25-38.
Carland, J. W., Hoy, F., & Carland, J. A. C. (1988). Who is an entrepreneur? is a question worth asking. American journal of small business, 12(4), pp. 33-39.
Carter, N. M., Gartner, W. B., Shaver, K. G. and Gatewood, E. J., 2003). The career reasons of nascent entrepreneurs. Journal of Business Venturing, 18 (1), pp. 13-39.
Chu, H. M., Benzing, C. and McGee, C., (2007). Ghanaian and Kenyan entrepreneurs: A comparative analysis of their motivations, success characteristics and problems, Journal of Developmental Entrepreneurship, 12 (03), pp. 295-322.
Corman, J., Perles, B., & Yancini, P. (1988). Motivational factors influencing high-technology entrepreneurship. Journal of Small Business Management, 26(1), pp. 36.
Do Paco, A. M. F., Ferreira, J. M., Raposo, M., Rodrigues, R. G. and Dinis, A., (2011). Behaviours and entrepreneurial intention: Empirical findings about secondary students. Journal of International Entrepreneurship, 9 (1), pp. 20-38.
Fatoki, O. O., (2010). Graduate’s entrepreneurial intention in South Africa: motivations and obstacles. International Journal of Business and Management, 5 (9), pp. P87.
Ferman, B., & Levin, M. A. (1987). Dilemmas of innovation and accountability: Entrepreneurs and chief executives. Review of Policy Research, 7(1), pp. 187-199.
Franke, N. and Luthje, C., (2004). Entrepreneurial intentions of business students—A benchmarking study. International Journal of Innovation and Technology Management, 1 (03), pp. 269-288.

*Contents are provided by Authors of articles. Please contact us if you having any query.


Bank Details