( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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RETAIL MARKETING OF TOBACCO MERCHANDISE AND THE WAY FACTORS INFLUENCE THE EFFICIENCY OF UNORGANIZED RETAILING

    2 Author(s):  DR. SMITA DRON,MIHIR MANOJ SHAHI

Vol -  11, Issue- 6 ,         Page(s) : 168 - 173  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Increase in taxation of tobacco merchandise by 10-11% in Indian National Budget 2020-21 has posed a good challenge for marketers. Despite the fact that the businesses keep creating profit by their organized & effective promoting ways. The study aims to spot the factors that helps the businesses in capitalizing regional market share. Fundamental of Basic research design has been used and secondary data is collected through the structured survey of 100 respondents. Secondary information comprise of alternative questionnaires focusing the customers considering as to why they like particular product and complete of alternative. After the analysis, four factors were known that embody visibility of company’s product, unhindered provision of company’s product at given schedule, profit per unit, & the satisfaction level of customers towards merchandise. These factors helped in making certain the wide reach and accessibility whereas at the same time giving enough information to strategize against competitor’s merchandise.

https://www.researchgate.net/publication/279923932_Implications_of_Tobacco_Industry_in_India-Research_and_Analysis
https://tobaccocontrol.bmj.com/content/24/e1/e52.short
https://www.ijedr.org/papers/IJEDR1704152.pdf
https://economictimes.indiatimes.com/industry/cons-products/tobacco/rs-11-79-lakh-cr-indian-tobacco-sector-employs-4-5-cr-people/articleshow/69663548.cms?from=mdr
Consumer Behavior 12th Edition Leon G Schiffman, Joseph Wisenblit, S. Ramesh Kumar.

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