( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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Vol -  11, Issue- 6 ,         Page(s) : 66 - 77  (2020 ) DOI : https://doi.org/10.32804/IRJMSH


LV switchgear products are the products which are generally consumed by an industrial organization but they are not used as raw material of final product or do not appear in the finished goods which are sold by that industry. The products are required by the industry to run their operations smoothly and are required at regular intervals hence the availability of these is critical for industries and hence the distribution network of these products becomes a critical success factor for the manufacturers of these products. The switchgear manufacturers are generally multinational organizations and operate in almost all available markets and what differences the operations in various markets is the Distribution strategy as not only this plays a vital role in organizations efficiency to serve customers but also a critical success factor in organizational strategy. The purpose of this paper is to analyse and understand the different distribution models adopted by organizations and their applicability in different locations. The paper will also analyse the distribution model used in India and its contrast in comparison to other models.

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