( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY ON CUSTOMERS ATTITUDE TOWARDS TERM PLAN OF DIFFERENT INSURANCE COMPANIES

    2 Author(s):  MS RICHA MISHRA,PRAGYA SHUKLA

Vol -  11, Issue- 5 ,         Page(s) : 87 - 96  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The current research is an effort to explain Indian consumers ' attitudes towards the insurance sector. .The study was conducted by gathering customer responses on a five point Likert scale through a standardized questionnaire. To evaluate the level of awareness about insurance services and their attitude towards insurance services, a total of 108 responses were collected to evaluate the insurance services awareness level and their attitude towards insurance services. Research findings show that specific socio-demographic and economic variables in Indian scenario have a significant impact on the attitudes of customers toward insurance services. The findings of this study can serve as inputs for the Indian market insurance companies to frame marketing

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