( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CONSUMER BEHAVIOR TOWARDS TRACTOR IN INDIA IN POST-LIBERALIZATION ERA” (A CASE STUDY OF ESCORTS COMPANY)

    2 Author(s):  LALITA DHINGRA ,DR. GARIMA SHARMA

Vol -  11, Issue- 4 ,         Page(s) : 97 - 105  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Consumer behaviour regarding tractor industry” is an emerging research area and I did research study on the same with objectives to find out the factor affecting purchase of tractor and customer expectation before purchase of tractor. As the available literature on this topic has not sufficient even only one or two studies has done……Research de-sign of my research study was exploratory and I used survey through primary data base of tractor companies of India my sample size were 100

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