( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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Vol -  9, Issue- 11 ,         Page(s) : 285 - 288  (2018 ) DOI : https://doi.org/10.32804/IRJMSH


In this research article an attempt has been made to opportunities in rural market of India in Indian banking services in rural market. The present study on the rural marketing strategies has been undertaken with a view to examine the diverse rural marketing strategies in rural India. This research is based on primary data based questionnaire and data collection and as well as on secondary data collected from various newspapers, books, research papers, websites and other published resources. Simple percentage technique and diagram presentation has been used as analysis tools Data have been represented in tabular forms and line charts.

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(Ajay Kumar Verma)

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