The fast- Moving consumer goods (FMCG) sector is an important contributor to India’s GDP and it is the 4th largest sector of the Indian economy has market size ~ Rs.460 billion. Items in this category are meant for the frequent consumption and they usually yield a high return. This research emphasizes the various trends and current condition present in this industry. Study is carried out through secondary data. India is becoming one of the most attractive markets for foreign FMCG players due to easy availability of imported raw material, cheap labor cost, enhanced economy, and vast market opportunities. Due to intense competition present in industry market players adopting various modern practices including use of E-Marketing & Social media. Rural area has become a crucial market place in recent days which includes 627,000 villages. Indian market is divided into organized retail and unorganized retail stores, roughly half market being dominated by unbranded, unpacked, and local products. This presents tremendous opportunity for marketers of branded product to convert consumer to buy branded products.