( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A STUDY OF CONSUMER BEHAVIOR TOWARDS USE OF COSMETIC PRODUCTS OF SELECTED COMPANIES, WITH SPECIAL REFERENCE TO BHOPAL CITY

    1 Author(s):  DR. MILIND LIMAYE

Vol -  11, Issue- 1 ,         Page(s) : 290 - 296  (2020 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The Indian cosmetic industry has witnessed rapid growth over the last decade. In that time the range of cosmetic and beauty products in India has widened tremendously. Indian competitors have begun to manufacture products to cater to an international need. Herbal cosmetics from India have a great demand in the overseas market and many cosmetic products that are manufactured in India today are supplied to international suppliers of branded cosmetic products like the Baby shop. New facts that have been reveal that the industry of cosmetic products in India is growing at an average rate of almost twenty per cent annually; this increase is attributed to two main factors. The first being the increase for the demand in Indian cost-effective products and the second being the increased purchasing power of the average Indian.

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