( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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    1 Author(s):  DR. SONAL TRIVEDI

Vol -  10, Issue- 11 ,         Page(s) : 148 - 160  (2019 ) DOI : https://doi.org/10.32804/IRJMSH


Quality of work is very important to understand how well an employee is doing. The excellence of work shows how much an employee values them. Thus, this study scrutinizes the effect of strong quality work ethics on job gratification among employees. There has been increasing evidence supporting the association between quality work ethics and job satisfaction of employees. However, it is not clear why such an association exists. This paper contends that in order to deliver a clear understanding and resounding explanation of this association there is a need to advance the theoretical and analytical framework. This paper studies and analyses the ethical practices of Starbucks. The findings infer that quality work ethics is one of the key attributes to upsurge employee job satisfaction together with other organizational outcomes. Most prominently, it is vital for the managers to be cognizant that increasing employee’s job satisfaction can lead to increased organizational commitment, lower labour turnover and improve productivity.

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