( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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IMPACT OF SOCIAL MEDIA MARKETING IN RURAL INDIA

    1 Author(s):  HRITANSHU JEPH

Vol -  9, Issue- 11 ,         Page(s) : 253 - 257  (2018 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Today, the world of technology and social networks play a very important role in the development of the rural area of our country. Social networks refer to Web tools and media that allow users to interact personally and informally, to create, share, retrieve and exchange information and ideas in virtual communities and networks. Social networks include social networking sites, blogs and microblogs, online forums, forums and discussion groups, wikis, socially integrated text messaging services, videos and podcasts, and more. The purpose of this paper is to describe the link between social networks and rural India and how rural development can be improved. The analysis of some examples of social networks that have benefited rural development will serve as a positive analysis. The aim would also be to define social networks in a very broad way and to see how the media has a social responsibility towards the public they reach.

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