( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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AWARENESS AND PREFERENCE TOWARDS E-WALLET SYSTEM-A STUDY OF KANPUR REGION

    2 Author(s):  DR. YOGESH PURI,RAKESH KUMAR

Vol -  10, Issue- 10 ,         Page(s) : 164 - 172  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Government of Indi’s initiative such as ‘Digital India’ and increased use of mobile and internet are the main reasons for the exponential growth in use of digital payment. Even though the thought of digitalization raised long years ago, it took growth pace recently. This is because of lack of awareness and knowledge among people, fear to make online payment, security issues etc. The E-Payment system will be boosted only when the awareness is created in the minds of the people. But in the current scenario, India has seen a substantial increase in the number of digital wallets available and is slowly moving towards a cashless economy. Digital Wallets have eased our buying experience by providing another convenient money transfer platform. The main objective of this research paper is awareness and preference towards e-wallet system in Kanpur region. The present study is an attempt to evaluate the awareness and preference towards e-wallet system in Kanpur region. The questionnaire was used as research tool to collect the primary data from the respondents chosen for the study. The collected data through the questionnaire were then analyzed to reach the research objectives.

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