( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 132    Submit Your Rating     Cite This   Download        Certificate

CUSTOMERS PERCEPTION TOWARDS MOBILE WALLETS SERVICES: A STUDY WITH SPECIAL REFERENCE TO MYSORE CITY

    2 Author(s):  MS. SHILPA D. , DR. VEENA K.P.

Vol -  10, Issue- 1 ,         Page(s) : 332 - 343  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Mobile wallet services is essential cash wallet used for instant payments and other transactions through a mobile application and with the help of Smartphone one can do all the financial transactions nowadays. Therefore, it has become extremely convenient for a person to do cashless transactions. With this evidence the present study has been collected from primary data was collected by on the basis issue of questionnaire, the population or sample size for study was only 100 mobile wallet users in Mysore city. The main aim of this study is to understand the theoretical background and current trends of mobile wallets in India and examine the demographic profile of mobile banking users in Mysore city and also analyzes different categories of mobile wallets. Finally this study assesses the customer’s insights towards M-wallet services and major problems faced by customers towards the Mobile wallet services. For the purpose of analysis of data based on normality test applied for non-parametric tests such as, mean, standard deviation, Garrett Ranking and multiple regression analysis etc. Finally this study results Majority of the customers are fully aware Paytm and Google Pay and also Mobikiwik mobile wallets services. In the context of perception analysis majority of the customers are happy with easy to operate and download mobile wallets services. In the other phase poor internet facilities and delay in generation of OTP to complete the transactions these are the major problem faced by the customers towards mobile wallet services.

• Koenig-Lewis, N., Palmer, A. and Moll(2012). “Barriers for Adopting Mobile Banking Services”, International Journal of  Bank Marketing, ISBN 2251-4751,Issues No. 28, Volume No.5, Pp. 410-432.
• Sameer Hayikader (2014). “Issues and Security Measures of Mobile Banking Apps” International Journal of Scientific and Research Publications, Vol. 6, Issue 1, January 2016, ISSN 2250-3153, Pp. 37.
• Sonal Sapra (2015). “A Study on Mobile Wallet Market in the India Experience”, International Journal of Research in Management and Social Sciences, ISSN-2143-1478, Vol 23, Issue 4,Pp. 43-55.
• Manikandan (2016). “Awareness Level of Mobile Wallets Services among Management Students”, International Journal of Advanced Research in Management and Social Sciences, ISSN: 2278-6236, Impact Factor: 6.284, Vol 5, Issue.7, Pp. 54-61.
• Vinitha, Dr,. S.Vasantha., (2017). “A Study on Payment Models for Next-generation Mobile Service Platforms (Next Gen MSPs)”, International Journal of Mechanical Engineering and Technology (IJMET), ISSN Print: 0976-6340, Vol. 8, Issue 11, Pp.  26–36.
• Aiswarya Sivarajan (2018). “A Study on Consumer Perception towards Mobile Banking Services of State Bank of India: with Special Reference to Kollam District”, International Journal of Pure and Applied Mathematics, ISSN: 1314-3395 , Vol. No.14, Issue No. 83, Pp. 87-96.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details