International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
**Need Help in Content editing, Data Analysis.
Adv For Editing Content
PARADIGM SHIFT IN CONSUMER CULTURE IN BANKING AND FINANCE SECTOR: A STUDY ON CONSUMER PERCEPTION OF DIGITAL PAYMENTS AND CASHLESS TRANSACTIONS WITH SPECIAL REFERENCE TO PAYTM AND GOOGLE-PAY
2 Author(s): DR. R. PREMA , M. RAJAKRISHNAN
Vol - 10, Issue- 4 , Page(s) : 276 - 279 (2019 ) DOI : https://doi.org/10.32804/IRJMSH
Products either through internet banking or mobile banking using smart phone or card payment are called as digital payment. The last decade has seen incredible growth in use of internet and mobile phone in India. Growing use of net, mobile penetration and Indian government’s initiative of Digital India is acting as catalyst which leads to exponential growth in use of digital payment. Customers are being expedited by reducing their visits in banks and that they will do their transactions via web or ATM Machines rather than in person visiting the branches. It enables a Paradigm Shift in Consumer culture in Banking and Finance sector in India. Paytm and Google-Pay are the major players in the country for digital payments.