( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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E-RETAILING TODAY

    2 Author(s):  DR.S.HEMA PRASANNA, MRS.S.VIJAYARANI

Vol -  10, Issue- 4 ,         Page(s) : 119 - 122  (2019 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

E-Retailing most commonly known as e-tailing is nothing but shopping through the internet and other media forms. E-retailing is the use of technology such as computers and the internet to sell a range of products and services. The country’s online retail market witnessed a compound annual growth rate (CAGR) of 53% for the period 2013 to 2017 when compared with China: 33%; Indonesia 31%; Malaysia : 30%; south korea: 12% , according to a latest report by consultancy firm Bain & Company. E-retailing provides several advantages to customers and business, at the same time it is not free from the limitations.

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