( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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ANALYSIS OF MARKETING ENVIRONMENT

    1 Author(s):  PARDEEP

Vol -  9, Issue- 4 ,         Page(s) : 277 - 283  (2018 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The main objective of this paper is to define the benefits of relationship of various components of marketing environment for attaining competitive advantage in market. The term „market‟ originates from the Latin noun „Marcatus‟ which means „a place where the buyers and sellers personally interact and finalize deals. However, it is not merely a place of exchange but an arrangement that provides an opportunity of exchanging goods and services for money. Philip Kotler has defined the term market as “an area for potential exchanges. The responsibility for identifying significant changes in the macro-environment falls on company’s marketers. The marketing manger’s major task is that of trend trackers and opportunity seekers. Here, in this paper, we have define the importance of environment analysis in marketing.

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