( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 212    Submit Your Rating     Cite This   Download        Certificate

MARKETING MIX CUSTOMER SATISFACTION AND ONLINE SHOPPING OF PHAMACUITICALS PRODUCTS

    1 Author(s):  DR. MAMTA VYAS

Vol -  9, Issue- 2 ,         Page(s) : 291 - 302  (2018 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Marketing mix and customer satisfaction are interlinked as related to customer. Marketing mix is combination of things that a company decides to try in order to persuade people to buy a product while customer satisfaction measure of how products and services supplied by a company meet or surpass customer expectation. BOTH RESULT BRAND LOYALTY. TO UNDERSTAND THE RELATIONSHIP, INFLUENCE OF MARKETING MIX ON CUSTOMER SATISFACTION IS STUDIED ON ONLINE SHOPPING OF PHARMACUETICAL PRODUCTS. The Indian pharma industry is on a good growth path and is likely to be in the top 10 global markets in value term by 2020, according to the PwC – CII report titled “India Pharma Inc: Gearing up for the next level of growth”. With increase in the use of internet , every things become digital or online . pharma products are now also available on line . The aim of this paper is to find develop the marketing mix for online shopping of pharmaceutical products. To study the perception and find the reason of consumer to refrain from shopping the online pharmaceutical products .lastly to identify the age, income ,occupation and education factors which motivate the consumer for buying online pharmaceutical products .

Spreng, R.A. and Mackoy, R.D.(1996) An empirical examination of a model of perceived service quality and satisfaction, Journal of Retailing, 72 (2), p. 201-14.
Oliver, R. L., Satisfaction: A Behavioral Perspective on the Consumer, New York, McGraw Hill, 1997.
Keller, K. L. (2003). Strategic brand management: Upper Saddle River, NJ: Prentice Hall
Zeithaml, V. A. & Bitner, M. J. (2000). Services Marketing: Integrating customer focus across the firm. 2nd edition. Boston, M.A: Irwin/ McGraw-Hil
Kapiki, S. (2012).Customer satisfaction in the hotel industry. Current and Future Trends in Tourism and Hospitality, 2(1), 38-78.
Sivadass, E., & Baker-Prewitt, J. L. (2000). An Examination of the Relationship between Service Quality, Customer Satisfaction, and Store Loyalty. International Journal of Retail & Distribution Management, 28(2), 73-82
Bowen, J. T., & Chen, S. L. (2001). The Relationship between Customer Loyalty and Customer Satisfaction. International Journal of Contemporary Hospitality Management, 213-217
Keller, K.L. (2003a).Brand Synthesis: The Multidimensionality of Brand Knowledge. Journal of Consumer Research, vol.29, March, pp.595- 6Keller, K.L. (2003a).Brand Synthesis: The Multidimensionality of Brand Knowledge. Journal of Consumer Research, vol.29, March, pp.595- 600
173. [11] Kotler, P. & Armstrong, G. (2006). Principles of Marketing. 12th Ed., New Jersey: Pearson Education Ltd.

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details