( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 346    Submit Your Rating     Cite This   Download        Certificate

CUSTOMERS’ ATTITUDE TOWARDS EXPERIENTIAL ATTRIBUTES OF SHOPPING MALLS. A STUDY OF SHOPPING MALLS OF BHOPAL CITY.

    2 Author(s):  SANTOSH KUMAR MISHRA, DR. PARAG DUBEY

Vol -  9, Issue- 3 ,         Page(s) : 145 - 155  (2018 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Today’s customers are ready to shop in an environment that satisfies their experiential needs. In last two decades in India, shopping malls have emerged as one stop destination that serves shopping purpose of customers. As the shopping malls have reached saturation levels in metros, next growth trajectory for the retailers and mall developers is tier II & III cities. Opportunities in such cities comes with challenges of rising competition for footfalls and battle for customers patronage.

1. Arora.Pramod (2007). Multiplex are driving the shopping mall revolution. The Economic Times Mumbai . Retrived September,25,2016 from http://economictimes.indiatimes.com/industry/media/entertainment/multiplexes-are-driving-the-shopping-mall-revolution/articleshow/2121239.cms?intenttarget=no
2. Dungarwal Susil (2016). The Big Malls in small cities. Retrieved from economictimes.indiatimes.com: http://retail.economictimes.indiatimes.com/re-tales/the-big-malls-in-small-cities/1374
3. Gupta, S. and Vajic, M. (2000). ―The contextual and dialectical nature of experiences‖, in Fitzsimmons, J.A. and Fitzsimmons, M.J. (Eds), New Service Development: Creating Memorable Experiences, Sage, Thousand Oaks, CA, pp. 33-51.
4. Holbrook, M.B., 1999. ‘‘Introduction to consumer value’’, Consumer Value: A Framework for Analysis and Research. Routledge, Kegan Paul, London.
5. Jeong, S. W., Fiore, A. M., Niehm, L. S., & Lorenz, F. O. (2009). The role of experiential value in online shopping: The impacts of product presentation on consumer responses towards an apparel web site. Internet Research Retrived December 15,2015 from https://www.researchgate.net/publication/220146820_The_role_of_experiential_value_in_online_shopping_The_impacts_of_product_presentation_on_consumer_responses_towards_an_apparel_web_site
6. Khare Arpita (2010).Mall shopping behaviour of Indian small town consumers.Journal of Retailing and Consumer Services 18 (1)110–118 Retrieved on 15 Oct 2017 from http://www.iimrohtak.ac.in/wp-content/uploads/2011/05/JJRC710.pdf 
7. Oh,  Fiore, A. M., & Jeoung, M. (2007). Measuring experience economy concepts: tourism applications. Journal of Travel Research, 46(2), 119-132.
8. Patel & Sharma (2009) ,"Consumers’ Motivations to Shop in Shopping Malls: a Study of Indian Shoppers", Asia-Pacific Advances in Consumer Research Volume 8
9. Pine, B. J., II, & Gilmore, J. H. (1998). Welcome to the experience economy. Retrived September 30,2015 from  https://hbr.org/1998/07/welcome-to-the-experience-economy
10. Pine, B. J., II, & Gilmore, J. H. (2011). The experience economy. Harvard Business Publishing
11. PWC. (2015). Are you profitability ready : perspective on indian retail industry Retrieved  September 13,2015, from https://www.pwc.in/assets/pdfs/publications/2015/are-you-profitability-ready-perspectives-on-the-indian-retail-industry.pdf
12. Robertson, K.A., (1995). Downtown redevelopment strategies in the United States. Journal of the American Planning Association 61 (4), 428.
13. Sadachar, Amrut (2014), Indian consumers' patronage intention toward shopping malls: Application of an experience economy perspective (Doctoral dissertation).Iowa State University,Ames,Iowa,USA Retrived on November 11,2015 from http://lib.dr.iastate.edu/cgi/viewcontent.cgi?article=4982&context=etd
14. Schmitt B (2011):Experiential Marketing :Concepts framework & Consumer insights.Retrived Feb 29,2016fromhttp://www8.gsb.columbia.edu/sites/globalbrands/files/Experience%20Marketing%20-%20Schmitt%20-%20Foundations%20and%20Trends%202011.pdf
15. Singh  Harvinder Sahay Vinita, (2012),"Determinants of shopping experience", International Journal of Retail & Distribution Management, Vol. 40 Iss 3 pp. 235 – 248
16. Varadharajan.S. (2015). Online shopping keeps consumers away from malls. Retrieved from http://www.thehindu.com: http://www.thehindu.com/business/Industry/online-shopping-keeps-consumers-away-from-malls/article7823966.ece

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details