( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 162    Submit Your Rating     Cite This   Download        Certificate

INFLUENCE OF PATANJALI COSMETIC PRODUCTS AMONG YOUTH WITH SPECIAL REFERENCE TO KANNUR CITY.

    1 Author(s):  JITHESH MON MULLOOL

Vol -  8, Issue- 11 ,         Page(s) : 82 - 88  (2017 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Cosmetic products are any substances that are intended to be placed in contact with the various external parts of the human body or with the tetch and the mucous membranes of the oral cavity with a view exclusively to cleaning them, perfuming them, changing their appearance, correcting body odours protecting them or keeping them in good condition. Patanjali is one of the most preferable cosmetic brands today. In this study a survey has under taken to identify influence of Patanjali Cosmetic products among youth in Kannur city. It was found that most of the youth are satisfied with Patanjali Cosmetic products and further it was concluded that quality and its Ayurvedic ingredients are the influencing factors to the youth.

1. Gupta, S. P., (1995) “Statistical Methods”, 8th ed. Sultan Chand and sons Publishers.
2. Kotler, p. and Keller, K. L., (2009), “Marketing Management”, 13th ed. Pearson.
3. Kothari, C. R., (2005), “Research  Methodology  methods and techniques” New Age International (P) Ltd,  New Delhi
4. Swant (2013) “The Evolution of Indian Government policy on Ayurveda in the Twentieth Century ’’ SUNY Press. pp 43-76
5. Sinha, A., & Sing, N (2015), “Growing Herbal Cosmetics Indian Market”; International Journal of Management and Science.
6. Rekha and Gokila, (2016) Herbs and Herbalism, London: Orbis publishing Limited. Vol 2. Page 151

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details