( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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COMMODIFICATION THEORY

    1 Author(s):  SHIVAKUMAR.B.UPAVASI

Vol -  4, Issue- 2 ,         Page(s) : 277 - 290  (2013 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Commodification (also called Commodization) occurs as goods or services market looses differentiation across its supply base, often by the diffusion of the intellectual capital necessary to acquire or produce it efficiently. Goods which are tangible in nature and mixed up easily with one another represent a commodity mix. a) Milk mixed with water. b) Petrol mixed Kerosine. c) Ghee is mixed with dalda. The supply and demand analysis of commodity leads to commodification. Goods carrying premium margins for market participants have become Commodities, such as generic pharmaceuticals and draw chips.

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1. Brilliant Tutorials Commerce-NET materials.
2. Wikipedia-The Free Encyclopedia-website.
3. WGC(World Gold Council)-website.
4. Text Books Kuvempu University.
5. Money control.com-website.
6. goldprice.org-website.

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