( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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A COMPARATIVE STUDY OF PROMOTION AND DISTRIBUTION PRACTICES

    1 Author(s):  MASHKUR ZAFAR

Vol -  8, Issue- 2 ,         Page(s) : 43 - 46  (2017 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Prior to coming up with a distribution system, the planner has to confirm what the channel is to realize in broad terms. the approach to distributing product or services depends on variety of things as well as the sort of product, particularly perishability; the market served; the geographic scope of operations and therefore the firm's overall mission and vision. the method of commencing a broad statement of the aims and objectives of a channel could be a strategic level call.

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