What exactly is affiliated marketing? It is a type of online marketing technique where an affiliate/publisher promotes a business through an advertisement on their web site and in return that business rewards the affiliate with commission each time a visitor, customer generates sales. Affiliate marketing is also referred as performance marketing and associate marketing. Affiliate marketing core consists of 3 parties:-Advertiser, Publisher, and Consumer. Advertiser can be any company selling products like electronics, books, clothing, and air tickets online or could be insurance company selling policies etc. Publisher is the one who promotes advertiser’s products or services through its website or blog. Consumer is the final and very important part of this cycle who see the advertisement and then makes an action (click) which takes him from publisher’s website to advertiser’s website and after making a purchase it is called conversion.