( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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CORPORATE SOCIAL RESPONSIBILITY BY INDIAN HOTELS COMPANY LIMITED (IHCL)

    2 Author(s):  DIVYA GILL, ISHPREET KAUR VIRDI

Vol -  7, Issue- 8 ,         Page(s) : 118 - 122  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

The aim of this paper is to find out Corporate Social Responsibility (CSR) practices bythe Indian Hotels Company Limited (IHCL),branded as Taj Hotels Resorts and Palaces,and examine the type and extent of such practices. Results show that the major reasons for involving CSR practices by companies are to create and maintain a favourable corporate image. Results also show that, in terms of CSR practices, community involvement is higher than other categories of CSR.

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