( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

Impact Factor* - 6.2311


**Need Help in Content editing, Data Analysis.

Research Gateway

Adv For Editing Content

   No of Download : 100    Submit Your Rating     Cite This   Download        Certificate

GREEN MARKETING AND CORPORATE SOCIAL RESPONSIBILITY AS ITS ASPECT

    2 Author(s):  ISHPREET KAUR VIRDI, DIVYA GILL

Vol -  7, Issue- 8 ,         Page(s) : 138 - 142  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Society looks forward towards business as a resilient part of society which acts as a responsible member of the social community as well as provides its goods and services which contribute towards sustainability. This view entails a responsibility on corporate houses to perform its social responsibility by minimizing their negative impacts and increasing their positive impacts on the society not only to build their good image in the eyes of society but more importantly to exist in today’s modern competitive era.

  1. Ekman, P. (1992). Telling Lies: Clues to deceit in the marketplace, politics, and marriage. New York, Norton.
  2. Fridgen, C. (1994). Human disposition toward hazards: testing the environmental appraisal inventory. Journal of Environmental psychology(14), 101-111.
  3. Jiang, P., & Rosenbllom, B. (2005). Customer intention to return online: price perception. attribute-level performance, and satisfaction unfolding over time. European Journal of marketing, 39(1), 150-174.
  4. Johri, L. M., & Sahasakmontri, K. (1998). Green marketing of cosmetics and toiletries in Thailand. Journal of Consumer Marketing, 15(3), 265-281.
  5. Knoblauch, J. (2015, December 16). 10 Eco Friendly Retailers. Retrieved from Mother Nature Network: http://www.mnn.com/money/green-workplace/stories/10-eco-friendly-retailers
  6. Kotler, P. (2000). Marketing Management. Englewood Cliff, NJ: Prentice Hall.
  7. MANJUNATH, G., & GUNDUPAGI, M. (July 2013). GREEN MARKETING AND ITS IMPLEMENTATION IN INDIAN BUSINESS ORGANIZATIONS. Asia Pacific Journal of Marketing & Management Review ISSN 2319-2836, 2, 75-86.
  8. Ottman, J. (1998). Green Marketing: Opportunity for Innovation. Second Edition, Book Surge.
  9. Polonsky, J. (Sep-Oct 2001). ‘Re-evaluating Green Marketing, ‘A Strategic Approach, Business Horizons'. Business Horizons.
  10. S. Jaydeep. (n.d.). Green Marketing: Meaning and Importance of Green Marketing. Retrieved from Your Articles Library: http://www.yourarticlelibrary.com/marketing/green-marketing-meaning-and-importance-of-green-marketing/48587/

*Contents are provided by Authors of articles. Please contact us if you having any query.






Bank Details