( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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COMPARATIVE STUDY OF CUSTOMER SATISFACTION LEVEL FOR GOVERNMENT AND PRIVATE BANKS USING SERVQUAL : JABALPUR

    1 Author(s):  DR. BEENA FERNANDEZ

Vol -  7, Issue- 7 ,         Page(s) : 194 - 220  (2016 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

This study has practical significance for banking policy makers for understanding the behavioral intentions of their customers and using them for effectively positioning the service quality of their banks.

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