International Research journal of Management Sociology & Humanities
( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH
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THE RISE OF REGIONAL-LANGUAGE OTT CONTENT IN INDIA: OPPORTUNITIES AND CHALLENGES FOR KANNADA MEDIA (2024–2025)
1 Author(s): DR. HEMALATHA R.
Vol - 16, Issue- 11 , Page(s) : 396 - 405 (2025 ) DOI : https://doi.org/10.32804/IRJMSH
The expansion of over-the-top (OTT) streaming platforms has changed how audiovisual content is distributed and accessed in India. Digital services offer regional-language productions additional routes to audiences, but access to a platform does not guarantee visibility or financial sustainability.