( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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BRAND IDENTITY AND FOUNDER DEPENDENCE IN INDIAN DESIGNER LABELS: A MULTIPLE-CASE STUDY

    2 Author(s):  DR. SANJAY KUMAR, DR. RAJEEV MALIK

Vol -  17, Issue- 10 ,         Page(s) : 66 - 79  (2026 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

Indian designer labels draw much of their meaning from the person who founded them. This paper asks what actually carries a designer brand's identity, and how that carrier shapes positioning, differentiation and extension

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