( ISSN 2277 - 9809 (online) ISSN 2348 - 9359 (Print) ) New DOI : 10.32804/IRJMSH

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SOCIAL MEDIA AND POLITICAL AGENDA-SETTING IN INDIA: A SECONDARY ANALYSIS

    1 Author(s):  DR. HEMALATHA R.

Vol -  17, Issue- 1 ,         Page(s) : 339 - 346  (2026 ) DOI : https://doi.org/10.32804/IRJMSH

Abstract

In recent years, social media has become a pivotal force in shaping political agendas in India. With over 1.04 billion active internet users, 750 million smartphone owners, and more than 500 million active social media accounts

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